Use

To Improve

Conversion rates
Return Rates
Customer Ltv
Conversion rates

We integrate into online retailers' baskets, listings and checkouts to make resale easy and profitable.

Increase conversion rates

Displaying resale values at checkout increases conversion rates by up to 15%

Lower returns

Undecided customers will get peace of mind that they can resell easily and be more likely to keep items

Unlock a new revenue stream

You will get a share of every secondary transaction and tap into the fast-growing resale market

Increase customer loyalty

70% of customers select vouchers over cash payouts and come back to your new store

Capture new audiences

Millennial and Gen-Z customers tend to favor brands with resale options

Increase conversion rates

Displaying resale values at checkout increases conversion rates by up to 15%

LOWER RETURNS

Undecided customers will get peace of mind that they can resell easily and be more likely to keep items

UNLOCK A NEW REVENUE STREAM

You will get a share of every secondary transaction and tap into the fast-growing resale market

INCREASE CUSTOMER LOYALTY

70% of customers select vouchers over cash payouts and come back to your new store

CAPTURE NEW AUDIENCES

Millennial and Gen-Z customers tend to favor brands with resale options

Branded resale loop

Our integrated resale loop brings customers back to your shop, increasing loyalty and customer lifetime value

At checkout, customers opt in and you profit from increased conversion rates
customers brandback account
Purchased items are saved to your customer’s Brandback account
resale illustration
Customers list items on your resale marketplace in just one click
voucher illustration
Up to 70% of customers choose vouchers, which means repeat purchases for you
sold items illustration
Once items are sold, you keep your defined take rate; customers can choose between cash or voucher
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Seamless checkout
integration

Our checkout integration works with any ecommerce platform

seamless checkout integration illustration

Branded marketplace

We optionally build a white-label, AI-powered marketplace for your brand

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Quick and easy setup

Minimal integration effort and no upfront costs

Offloaded customer interactions

We handle customer service, shipping, disputes and payouts so you don’t have to

AI-first

We use advanced AI to improve the listing process, price recommendations, condition approval and more

Worldwide coverage

Our marketplace is scalable worldwide from day 1

Vertical agnostic

Our solutions cater to multiple industries, from fashion to toys and everything in between.

from
To

Your customers will love it...

Frictionless, 1-click listings

Once customers are ready to resell, they can use Brandback to list their items in seconds.

Value transparency all the way

Newly purchased items are saved to a customer's profile, where estimated resale values are displayed.

“The whole idea is so great. Thank you!”
Stefanie B.
Buyer on Brandback
“The idea is unique. It is so much easier to sell online.”
Gisela F.
Seller on Brandback
“Great initiative from Gerry Weber! I love it.”
Monika D.
Seller on Brandback

...and the time is ripe.

Growth vertical
11x

Growth differential between resale in fashion and the broader fashion market

Shifting consumer sentiment
66%

66% customers plan to shift their spend to more sustainable brands

Shifting consumer sentiment
80%

The average millennial intends to re-sell 80% of their fashion purchases

Revenue driver
2/3

Retail executives who offer resale expect it to generate at least 10% of the company’s total revenue within five years

what our customers say

Replay Jeans has increased checkout conversion rates by 19%
“I love this! As our hero the late Vivienne Westwood said: “Buy Less, Choose Well, Make it Last”. Excited to be part of it!”
Stuart Trevor
Founder of AllSaints

We are backed by the best

These investors are already on board, contributing to an oversubscribed first funding round in Q1-24.

These investors are already on board,
contributing to an oversubscribed
first funding round in Q1-24.

Lead investor
9900
(Former) execs and owners
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Your resale (r)evolution starts with a demo.
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Based in Berlin.
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