Brandback raises $7.4M to help online retailers grow. Read more.
Retailers and brands use Brandback to grow their revenues with resale
We integrate into online retailers' baskets, listings and checkouts to make resale easy and profitable.
KPIs impacted
Increase
conversion
rates
+9.5%
Average increase in conversion rates
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Boost customer LTV
70%
Customers opt for store credit as payout

Attract Gen Z
Half of Gen Z say they prefer second hand over first hand apparel

Absorb tariff
shocks
Secondhand items are exempt from tariffs and offer a boost to brands

Reduce CO2
footprint
-80%
80% of the apparel CO2 impact comes from production

The time is ripe
Growth vertical
11x
Growth differential between resale in fashion and the broader fashion market
Shifting consumer sentiment
66%
66% of customers plan to shift their spend to more sustainable brands
Shifting consumer sentiment
80%
The average millennial intends to re-sell 80% of their fashion purchases
Revenue driver
2/3
Retail executives who offer resale expect it to generate at least 10% of the company’s total revenue within five years
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